Myoko: Australia’s Favorite Winter Gem in Japan

Nestled in the heart of Niigata Prefecture, Myoko is one of Japan’s hidden gems, offering a unique and affordable winter alternative to the more crowded ski resorts such as Niseko and Hakuba. With its stunning mountain landscapes, rich local culture and welcoming atmosphere, Myoko has become a favorite winter destination for Australian travelers seeking both adventure and serenity in the Japanese Alps.

Location and Accessibility

Myoko is located about 3.5 hours from Tokyo by train, making it easily accessible for those looking to escape the city and dive into Japan’s renowned snow-covered mountains. The resort is part of Myoko-Togakushi Renzan National Park, surrounded by some of the country’s tallest peaks. The area boasts a variety of ski slopes suited for all levels, from beginners to seasoned experts, and has a more relaxed and intimate atmosphere compared to Japan’s more famous ski hubs.

While it may not offer the extensive facilities of larger resorts such as Niseko, Myoko more than makes up for it with its charm and authenticity. Here, visitors can enjoy a slower pace, where local villages and smaller lodges provide a more intimate and personal experience of Japan’s winter sports culture.

A Snowy Slice of Australia in Japan

Throughout recent years, Myoko has seen an influx of international visitors, with Australians making up the majority. The area’s appeal to Australians lies in its more affordable pricing, laid-back vibe and opportunities to engage with authentic Japanese culture while enjoying world-class snow conditions. Unlike the busier resorts, Myoko offers an escape from the crowds, where visitors can still find ample space on the slopes and enjoy a quieter après-ski scene.

This growing popularity among Australians has led to a fascinating development in Myoko. Many Australian investors have taken an interest in the region, purchasing dilapidated ski lodges and traditional akiya (abandoned houses) for renovation. This influx of foreign investments has not only revitalized the area’s real estate market but has also brought new life to the local economy, sparking a resurgence of both tourism and business.

Cultural Heritage and Cuisine

Myoko’s rich cultural heritage can be explored through its historic temples and shrines. One notable site is Zenkoji Temple, located near the base of Mount Myoko, which holds spiritual significance for the local community and offers a serene environment for visitors. Kouzanji Temple, another key cultural landmark, provides a glimpse into the region’s Buddhist traditions, set against a peaceful mountain backdrop. Additionally, Myoko’s renowned Akakura onsen offers a rejuvenating experience, with many baths drawing from the local volcanic waters, perfect after a day on the slopes.

Food in Myoko is a key part of the experience, with the region offering some of the best winter cuisine in Japan. Hearty dishes such as nabe (hot pot) and soba (buckwheat noodles) are staples in local eateries, providing warmth and comfort after a long day of skiing. Myoko is also famous for producing ‘Japan’s best rice’ called koshihikari which you’ll find in restaurants all across Myoko, as well as in many locally brewed sakes. 

An Underrated Alternative

While Myoko may not yet have the high-profile recognition of places such as Hakuba or Niseko, its understated charm, affordability and welcoming atmosphere make it an ideal destination for those seeking a more relaxed and authentic winter experience. The quiet slopes, charming villages and growing community of Australian investors are helping to establish Myoko as a rising star in Japan’s ski scene—a place where guests can enjoy a true taste of Japan without the overwhelming crowds.