SEGO Projects Expand into New Frontiers
All pictures courtesy of Jetset Inc.
On June 1, SEGO initiative celebrated World Oceans Day with their annual Fujisawa Beach Cleaning Project. It included a citizen science beach cleanup for teams of corporate and student volunteers, an ART BY THE Beach exhibition and a mini-regatta with TIWAL sailboats. More than 270 volunteers came together to participate, reflecting a shared commitment to ocean conservation and community spirit.
SEGO Initiative is a nonprofit based in Fujisawa committed to redefining environmental activism by blending community engagement, art and sustainability. Emerging from grassroots origins and gaining international recognition. SEGO is on a mission to inspire marine conservation through immersive, hands-on experiences—and they’re only growing in impact and reach.
Firsthand Impact: World Oceans Day at Fujisawa Beach
At the Fujisawa Beach Cleanup, participants were welcomed at registration tents and given wristbands for easy identification. The event was smoothly executed, with thoughtful details such as refreshments—water, lemonade, coffee, sandwiches and cookies—helping to keep participants energized throughout the day.
After a short introduction to SEGO’s mission and the day’s schedule. Volunteers participated in a guided warm-up session featuring professional stretching techniques.
Volunteers then formed teams and fanned out across the beach. Followed by collecting and cataloging marine debris using the Clean Swell App. A global citizen science platform that supports data-driven environmental efforts.
Cleanup Results:
- Total items collected: 10,888
- Total bags filled: 163
Most common items:
- Plastic/foam fragments: 6,714
- Other plastic waste: 897
- Cigarette butts: 713
The Custom Media AIM B2B team alone collected 130 items. Including cigarette butts, plastic packaging, a lighter, fishing line and more.
The cleanup culminated in a group photo and informal gathering to celebrate the now-pristine shoreline. Organizers offered attendees optional tutorials on plastic pollution and sustainable waste management, deepening the day’s impact through education.
Three Pillars of the SEGO Movement
SEGO projects rests on three guiding pillars:
- Volunteerism: Bringing together families, corporate teams and students for tangible environmental action.
- Public Education: Promoting ocean literacy through data collection, webinars and exhibitions.
- Immersive Experiences: Combining wellness, sailing and outdoor exploration to strengthen the connection between people and the ocean.
A Model for ESG Engagement in Japan
As environmental, social and governance (ESG) initiatives grow across Japan. SEGO stands out as a powerful partner for individuals and corporations seeking meaningful, community-driven impact.
SEGO projects inclusive model bridges grassroots action with global relevance. By uniting education, creativity and sustainability, SEGO isn’t just cleaning beaches—it’s shaping a culture of environmental responsibility for future generations.
From the Beach to the Global Stage
Founded in 2009 by Alana and Michel Bonzi, the Fujisawa Beach Cleaning Project began with a simple mission: unite people to protect the ocean. Sixteen years later, the project remains the heart of SEGO’s work, attracting hundreds of volunteers annually and aligning with global initiatives such as the International Coastal Cleanup.
In a major milestone this year, SEGO has been accredited to participate in the upcoming UN Ocean Conference in Nice, signaling its rising influence in Japan’s environmental movement. SEGO plans to continue their engagement through webinars and virtual sessions, ensuring continued connections between the local and global stage.
The SEGO Initiative’s unique blend of community action, educational outreach and creative expression stands as a powerful example of grassroots environmentalism in action. By engaging individuals of all ages and backgrounds in meaningful, hands-on experiences, SEGO is doing more than just cleaning beaches—it is cultivating a lasting culture of sustainability. As global discussions around ocean health gain momentum, initiatives such as SEGO projects serve as vital bridges between local engagement and international impact.Together, we can make a significant difference on the environment, by taking responsibility for our future generations. To join the movement or support their efforts, visit www.segoinitiative.org.