SWAG, a creative company specializing in spatial experiences, projection mapping, immersive content, exhibitions and art projects, brings its latest immersive production to Shibuya Stream Hall with Ehtel “Release” Party.

Built around the fictional energy drink brand Ehtel, the event combines sound, lighting, projection mapping and spatial design to create a bold, glitch-inspired world. The 4F pop-up store is open to all visitors without a ticket and features free drink tastings, original merchandise and branded visual displays.

The paid exhibition on 5F and 6F expands the concept into a larger story-driven experience, with multimedia installations based on the theme of stimulation. Visitors can sample Ehtel, an “unforgettably sour” energy drink created for the project, and take home a bottle after the experience.

The exhibition also includes hidden QR codes that unlock additional story content, audio recordings and interactive questions connected to the world of Ehtel. Photography is permitted throughout the venue, and the full experience takes approximately 60–90 minutes.