Do content and storytelling create influence in B2B?

AIM B2B took this question to a survey of 152 business leaders across Japan and the Asia-Pacific region. Their answers revealed sharp contrasts in how leaders see the role of content in shaping business decisions, and just how direct the pipeline from content to influence is.

At this live webinar, Robert Heldt, CEO and Co-founder of AIM B2B, will analyze the data with a panel of two industry experts: Andreas Moellmann, Independent Advisor in Brand and Marketing Strategy, and Dr. Greg Story, President of Dale Carnegie Tokyo Training Japan.

Their discussion will examine how content is currently seen by business leaders, the value of good storytelling and useful insights and why so much of today’s B2B content struggles to make an impact.

Organized by AIM B2B, a Tokyo-based B2B marketing and communications agency, this free webinar gives marketing and communications professionals a chance to learn directly from executive insights. They’ll walk away with practical insights from the research and the chance to join a live Q&A with the panel.

Those unable to attend live can register to receive a recording of the session.