Japanese vs Western Business Culture: The Two Meanings of Cash Flow
Explore the critical differences between Japanese defensive cash management and Western offensive value creation in global business.

Satoshi Shibata is an international business strategy consultant based in New York who works across Japan, the United States, Europe and Asia. He specializes in cross-border business development, brand strategy, investment and capital strategy, and international partnership development. His work supports companies and brands from strategic planning through execution to connect their value with global markets.
Explore the critical differences between Japanese defensive cash management and Western offensive value creation in global business.
Explore why the title “consultant” carries suspicion in Japan but not the West. Discover the importance of function, integrity and expectations in Japanese business culture.
Discover how everyday observations reveal deep differences in business values, startup culture and investment strategies between Japan and the West.