Turn Your Website Into an Agentic Answer Engine: a free webinar for B2B marketers who want their website to generate demand in an AI-first buying environment. As clients increasingly refer to Large Language Models before visiting company sites, traffic arrives with more specific intent. This session focuses on how to transform your website from a passive content hub into a demand-generating answer engine.

Attendees will gain a practical framework for implementing answer-led buying on their own sites. The webinar explains why traditional chatbots are failing and how answer engines are replacing speculative browsing with real-time, intent-driven responses. You’ll learn how Trendemon Signal identifies anonymous intent, revealing which companies are asking which questions at each stage of the buyer journey and how that intelligence can be fed directly to sales teams for more relevant outreach.

The session will also cover how AI can be used to identify content gaps that limit conversions and how strengthening your overall answer posture improves visibility on generative platforms such as ChatGPT and Google AI Overviews. Participants will leave with clear steps to improve engagement, reveal hidden demand and align marketing and sales around actionable buyer insights.

Register for this free online event here.

Presenters

Robert Heldt, CEO, AIM B2B

Robert Heldt leads AIM B2B, an award-winning B2B marketing agency based in Tokyo. His work focuses on AI-driven go-to-market strategy, helping B2B brands sharpen positioning, improve demand generation and execute multimarket growth across Japan and the wider APAC region. AIM B2B also develops guidance around Generative Engine Optimization, with a published GEO strategy and training that focuses on visibility in AI-driven search and answer engines.

Halel Porat, COO, Trendemon

Halel Porat is COO of Trendemon, a B2B marketing platform focused on content intelligence, buyer intent and personalized engagement. His work centers on helping teams understand which companies are visiting their site, what content they engage with and where they are in the buyer journey so marketing and sales can respond more effectively.