English isn’t a Target Audience: How to Reach Global Consumers in Japan
Why is targeting “English speakers” in Japan a mistake? Find out how to move past language barriers and reach high-intent international consumers to drive conversions.
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How Luxury Real Estate Brands Can Reach International Buyers in Japan
Discover why generic listings fail and how luxury real estate brands can attract serious international buyers in Japan through targeted, expert content.
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Choosing your audience: Why GoConnect Partnered With Gold-Guide
Learn how GoConnect and Gold-Guide partnered to create a highly targeted content marketing campaign reaching affluent, long-term expats in Japan.
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Two Tickets: How the Grand Hyatt Giveaway Grew GoConnect’s Newsletter Audience
Learn how GoConnect partnered with Grand Hyatt Tokyo to transform a standard ticket giveaway into a highly targeted newsletter activation and lead generation tool.
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Filling the Room: The Meta Ads Behind SMU’s Tokyo Thought Leadership Event
Discover how a head-to-head Meta ads test drove 5x more event registrations using native Lead Forms over traditional landing pages for SMU’s Tokyo event.
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Why AI Search Cites Some Sources Over Others: Lessons from the Axios Content Cluster
Learn why AI-powered platforms favor credible, experience-led sources—and how original expertise and evidence outperform generic SEO content.
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Malvern College Tokyo: Building Trust and Visibility Through Strategic Educational Content
Discover how Custom Media helped Malvern College Tokyo attract internationally minded families in Japan using GEO, AI search, and strategic content clusters.
