B2B Content ROI: How Marketers and CEOs Judge Content Differently
Discover why 83% of APAC business leaders consider influence essential for B2B success. Learn how to build trust, credibility and lasting relationships.
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Promoting a Charity Gala on Social Media: What ¥80,000 Did for YouMeWe
Discover how GoConnect generated 138 leads in eight days with just ¥80,000 for the YouMeWe charity gala in Tokyo using optimized Meta ad campaigns.
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From Article to Inquiry: How to Turn Sponsored Content into Lead-generation Assets
Stop settling for just page views. Learn how to transform your sponsored content into a powerful lead-generation asset with precise targeting and strategic CTAs.
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Tokyo isn’t Japan: Why Geographic Targeting Can Make or Break Your Campaign
Learn why geographic targeting is vital when marketing to English-speaking residents in Japan and discover data-driven strategies from GoConnect’s latest campaigns.
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English isn’t a Target Audience: How to Reach Global Consumers in Japan
Why is targeting “English speakers” in Japan a mistake? Find out how to move past language barriers and reach high-intent international consumers to drive conversions.
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How Luxury Real Estate Brands Can Reach International Buyers in Japan
Discover why generic listings fail and how luxury real estate brands can attract serious international buyers in Japan through targeted, expert content.
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Choosing your audience: Why GoConnect Partnered With Gold-Guide
Learn how GoConnect and Gold-Guide partnered to create a highly targeted content marketing campaign reaching affluent, long-term expats in Japan.
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Two Tickets: How the Grand Hyatt Giveaway Grew GoConnect’s Newsletter Audience
Learn how GoConnect partnered with Grand Hyatt Tokyo to transform a standard ticket giveaway into a highly targeted newsletter activation and lead generation tool.
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Filling the Room: The Meta Ads Behind SMU’s Tokyo Thought Leadership Event
Discover how a head-to-head Meta ads test drove 5x more event registrations using native Lead Forms over traditional landing pages for SMU’s Tokyo event.
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Why AI Search Cites Some Sources Over Others: Lessons from the Axios Content Cluster
Learn why AI-powered platforms favor credible, experience-led sources—and how original expertise and evidence outperform generic SEO content.
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Malvern College Tokyo: Building Trust and Visibility Through Strategic Educational Content
Discover how Custom Media helped Malvern College Tokyo attract internationally minded families in Japan using GEO, AI search, and strategic content clusters.
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How Content Clusters Build AI Search Authority: The Axios Management Strategy
See how seven connected articles helped Axios Management build topical authority around property investment, management and AI search visibility in Japan.
