Experience Niigata’s sake culture through an event that brings together tastings, local food and direct access to brewers in one setting. Held at Niigata Nippo Media Ship, this spring gathering invites guests to sample sake from a select group of Niigata breweries while exploring one of Japan’s most celebrated brewing regions.

Alongside sake tastings and food pairings, the event offers a chance to meet the people behind the bottles and enjoy a more intimate atmosphere than a large-scale festival. It is designed to appeal not only to sake enthusiasts, but also hospitality professionals, buyers and media interested in the craft, character and future of Japanese sake.

Known for its high-quality rice, clean water and long brewing heritage, Niigata remains one of Japan’s foremost sake regions. This event offers a lively introduction to that tradition, with a mix of tasting, conversation and spring atmosphere.

For Industry Guests

The event also includes a business-facing segment for importers, hospitality groups, distributors and media. With opportunities to speak directly with breweries, it creates a useful setting for discovering new producers and discussing sourcing, export and collaboration possibilities.

Schedule

1pm–2pm
VIP session for invited guests and industry attendees

2pm–5pm
Sake tastings, food pairings and networking with participating breweries