Discover Japan for Less: 50% Off Shinkansen Tickets with JR East

Japan’s iconic bullet trains are now more affordable than ever, thanks to an exclusive limited-time offer from JR East. With discounted Shinkansen tickets, travelers can explore breathtaking destinations across the country at up to 50% off. Travelers have a unique opportunity to explore breathtaking destinations across the country at half the price.

This initiative, driven by Japan’s tourism and travel sectors, encourages visitors and residents alike to experience some of the most scenic and culturally rich regions of the country. Whether it’s a winter escape to Hokkaido’s snowy resorts, a relaxing retreat in Niigata’s hot springs or a deep dive into the samurai history of Miyagi, now is the perfect time to plan a trip.

How to Secure Discounted Shinkansen Tickets

The discount is available through JR East’s Ekinetto online platform, which rarely offers such significant savings on bullet train fares. The promotion runs until December 15, 2025, making early booking essential for securing your discounted shinkansen tickets before they sell out.

Discount Details:

• Where to book: Tickets must be purchased on the Ekinetto Tokudane page on JR East’s website (Japanese only).
• Booking Requirement: Travelers must create an account to access the discounts.
• Advance Reservation: To receive the full 50% discount, tickets must be booked at least 20 days before departure.
• Eligible Destinations: The offer applies to select routes, including Hokkaido, Niigata, Miyagi and Ishikawa Prefectures.

The discounted routes provide access to some of Japan’s most captivating locations. Each offering a unique blend of natural beauty, cultural heritage and local cuisine. Let’s take a look at some of the destinations you can visit with your discounted shinkansen tickets. 

Hokkaido: Winter Wonderland with Fresh Seafood

Japan’s northernmost island is a paradise for winter sports enthusiasts and seafood lovers alike. Located approximately 820 kilometers (510 miles) from Tokyo, travelers can reach Hokkaido via a quick 90-minute flight from Haneda or Narita Airport to New Chitose Airport. Alternatively, the JR Tohoku/Hokkaido Shinkansen offers a scenic journey, taking around eight hours with a transfer at Shin-Hakodate-Hokuto Station.

Hokkaido is best known for its pristine ski resorts, making it a top destination for snow lovers. Niseko, one of Japan’s most famous ski resorts, attracts snowboarders and skiers from around the world. The Sapporo Snow Festival, held every February, showcases spectacular ice and snow sculptures, drawing millions of visitors. For a more tranquil experience, the historic Otaru Canal offers picturesque views, beautifully lit by lanterns in winter.

Beyond winter activities, Hokkaido is a food lover’s dream. The region is famous for its fresh seafood, including king crab, sea urchin and salmon roe. Sapporo, Hokkaido’s capital, is home to the renowned Sapporo Beer Museum. Visitors can learn about the history of Japan’s oldest beer brand while enjoying a refreshing pint. Dairy products from Hokkaido, including rich milk, artisanal cheese and soft-serve ice cream, are must-tries for any visitor.

Niigata: Tranquil Hot Springs and Scenic Landscapes

Nestled between the mountains and the coastline, Niigata is a picturesque prefecture located about 300 kilometers (186 miles) northwest of Tokyo. The Joetsu Shinkansen provides a convenient two-hour journey from the capital, making Niigata an accessible destination for a quick getaway.

Niigata is famous for its natural beauty and relaxing hot springs. The renowned Yuzawa Onsen, a charming hot spring town, offers therapeutic baths and some of the best ski resorts in the region. Sado Island, a short ferry ride from Niigata City, captivates visitors with its rich history, breathtaking coastal views and the legacy of its once-thriving gold mines. Art lovers will appreciate the Echigo-Tsumari Art Field, a unique outdoor exhibition that blends contemporary art with the stunning rural landscape.

A trip to Niigata wouldn’t be complete without indulging in its local delicacies. The prefecture produces some of Japan’s best koshihikari rice, known for its superior texture and flavor. Niigata’s pristine water also contributes to its reputation for high-quality sake, with numerous breweries offering tastings and tours. Seafood lovers can savor fresh catches from the Sea of Japan, including sweet shrimp and the sought-after nodoguro (a deep seafish called blackthroat seaperch).

Miyagi: Samurai Heritage and Culinary Delights

This prefecture is located about 350 kilometers (217 miles) north of Tokyo and offers a rich blend of history, culture and culinary experiences. The JR Tohoku Shinkansen provides a quick and efficient 90-minute journey from Tokyo to Sendai, Miyagi’s vibrant capital.

Miyagi is deeply connected to the legacy of Date Masamune, the legendary one-eyed samurai who played a pivotal role in Japan’s history. Visitors can explore his influence by visiting Zuihoden Mausoleum, an ornately decorated resting place that reflects the grandeur of the Edo period. Another must-see attraction is Matsushima Bay, considered one of Japan’s top three scenic views, where hundreds of pine-covered islands create a breathtaking seascape. For those seeking relaxation, Akiu Onsen provides a rejuvenating retreat with its soothing hot spring baths.

Food lovers will find plenty to enjoy in Miyagi, especially Sendai’s famous gyutan, or grilled beef tongue. This regional specialty is known for its rich, savory flavor and tender texture. Another local favorite is zunda mochi, a delightful rice cake topped with a slightly sweet mashed edamame paste. For a quick snack or souvenir, sasa kamaboko, a bamboo leaf-shaped fish cake, is a must-try.

Ishikawa: Coastal Beauty and Traditional Craftsmanship

Located about 400 kilometers (249 miles) northwest of Tokyo, Ishikawa Prefecture offers an elegant blend of traditional artistry and coastal beauty. Travelers can reach Ishikawa’s capital, Kanazawa, from Tokyo in just 2.5 hours via the Hokuriku Shinkansen, making it an excellent destination for a cultural getaway.

One of Ishikawa’s most iconic attractions is Kenroku-en Garden, a meticulously landscaped oasis considered one of Japan’s most beautiful gardens. The 21st Century Museum of Contemporary Art in Kanazawa showcases innovative exhibitions that contrast with the city’s historic geisha districts. Such as, Higashi Chaya District, where visitors can wander through narrow alleyways lined with preserved teahouses. Ishikawa’s coastline offers dramatic landscapes, including the striking Shiroyone Senmaida, a cascading set of rice terraces overlooking the Sea of Japan.Ishikawa is also a haven for traditional craftsmanship. The region is known for Kaga Yuzen, a centuries-old silk dyeing technique that produces stunning kimono fabrics. Wajima, a coastal city in the north, is famous for Wajima lacquerware, an exquisite form of handcrafted lacquer products passed down for generations. Seafood lovers can indulge in the prefecture’s renowned snow crab, freshly caught from the Sea of Japan and enjoyed in local ryotei (traditional Japanese restaurants).